Request and manage promo codes

Promo codes offer potential App Store customers or reviewers a free copy of apps on iOS, macOS, or tvOS. These codes can be redeemed on any App Store storefront where your app is available. Each code remains valid for four weeks from its generation date and can be used only once.

You can distribute promo codes by any means. Purchases made using promo codes are indicated in your Sales and Trends reports.

When a customer downloads an app using a promo code, the app functions as if it were purchased. For example, the customer has the opportunity to update to new versions of the app. However, customers can’t rate or review the app. Promo codes can be used to redeem unreleased versions of apps available on the App Store. Promo codes for tvOS or multi-platform apps must be redeemed on an iOS device. After the code is redeemed, the tvOS app appears in the customer’s purchase history on the App Store for Apple TV. You can request up to 100 promo codes per version of each platform your app supports.

Required role: Account Holder, Admin, App Manager, or Marketing. View role permissions.