Sudden Increase of Hard Bounce with privaterelay emails

We have been sending emails through Sparkpost via Braze inc. to the Apple Private Relay users with "@privaterelay.appleid.com" starting from around June 20th or so.

Upon August 9th 06:00 UTC, we have noticed a sudden increase of "Hard Bounce" for nearly 20,000 users using the Apple's private relay email address, rendering the email sending useless for these customers.

We have been constantly been able to send them emails, including just before this timeframe (e.g. August 9th 03:00 UTC), so it was a very sudden purge of the user data that has been done without our consent.

From a business perspective, this hurts a lot for the un-sendable users since we have no way of contacting them if not for the private address.

We are desperate to know what has happened for these customers that has been "hard bounced". We are suspecting that it should be tied to the private email and the users primary email (or user data's) tie in the Apple server being gone, but not sure enough since there is no such documentation nor any way to acknowledge what has happened anywhere.

We will provide any information possible for resolving.

Thank you.

Answered by DTS Engineer in 891927022

Hi @y4m4p,

Please verify that the sender domain is properly configured with SPF, DKIM, and DMARC records. To learn more, see below:

Configure private email relay service

https://developer.apple.com/help/account/capabilities/configure-private-email-relay-service/

Communicating using the private email relay service

https://developer.apple.com/documentation/signinwithapple/communicating-using-the-private-email-relay-service

If you're unable to resolve the issue, please see the following forums post, and reply with your Feedback ID:

Gathering required information for troubleshooting Private Email Relay with Sign in with Apple

https://developer.apple.com/forums/thread/794191

Cheers,

Paris X Pinkney |  WWDR | DTS Engineer

Hi @y4m4p,

Please verify that the sender domain is properly configured with SPF, DKIM, and DMARC records. To learn more, see below:

Configure private email relay service

https://developer.apple.com/help/account/capabilities/configure-private-email-relay-service/

Communicating using the private email relay service

https://developer.apple.com/documentation/signinwithapple/communicating-using-the-private-email-relay-service

If you're unable to resolve the issue, please see the following forums post, and reply with your Feedback ID:

Gathering required information for troubleshooting Private Email Relay with Sign in with Apple

https://developer.apple.com/forums/thread/794191

Cheers,

Paris X Pinkney |  WWDR | DTS Engineer

Sudden Increase of Hard Bounce with privaterelay emails
 
 
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