App rejected under 4.3(a) “Design – Spam”, need clarification

Hello everyone,

My app has been rejected under guideline 4.3(a) – Design – Spam.

It is a padel sports-tracking app with: – Bluetooth sensor connection – live session tracking – AI-generated coaching feedback – community feed and notifications – video analysis features

The review states that my app “shares a similar binary, metadata and/or concept as other apps with only minor differences”.

However, this app is fully custom developed, not generated from any template, and not a reskinned clone. It is part of a larger project including custom hardware sensors and backend.

I would like to better understand what exactly triggered the rejection: – Is it the design? – A specific feature? – The metadata / screenshots? – Or similarity detection with another app name or concept?

My goal is to comply fully with Apple guidelines and improve the app if needed, but I need more concrete direction to do so.

Any guidance from Apple engineers or other developers who have faced 4.3(a) would be appreciated.

Thank you in advance 🙏

Answered by Claude31 in 870711022

Have you looked for similar apps in AppStore, to see if there already exist apps with similar concept ?

Rejection may be due to this, not to the code or metadata.

If not, you may appeal the review board.

Accepted Answer

Have you looked for similar apps in AppStore, to see if there already exist apps with similar concept ?

Rejection may be due to this, not to the code or metadata.

If not, you may appeal the review board.

App rejected under 4.3(a) “Design – Spam”, need clarification
 
 
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